• REMOVES BUILD UP: Removes old product build up, chemicals, minerals and free metals. Natural chelating ingredients are used, it is not as harsh & stripping as most demineralizing shampoos.
• IMPROVES SHINE: The hair is left softer and is protected from free radical damage. The blend of amino acids restores the hair & improves the overall hair health.
• PLANT-BASED INGREDIENTS: Along with the blend of amino acids, 5.5 pH. Sodium Cocoyl Isethionate, derived from coconut oil, is used for its mild cleansing action and moisture retention properties. Panthenol improves the condition of damaged hair. Aloe Leaf Extract, Rosemary Extract & Yarrow are added to stimulate collagen, promote hair growth & produce gloss & shine.