When hair is dry, it needs a drink. Give it the hydration it needs, and wants, with a balance of ingredients that clarify and infuse moisture, all the while locking in color. A signature product in our Eco Chic collection, Giovanni 50:50 BALANCED Shampoo balances the art of clean with supreme protection. Gentle enough for every day, superior shine is on the way. Smile. This is happy hour…for your hair. This sulfate-free shampoo will not dull, strip color, or damage your hair. It’s color-safe, paraben-free, and cruelty-free. Look in the Ingredients tab for a listing of USDA certified organic ingredients. All of the products at Giovanni are cruelty-free and shipped in recyclable packaging.